Technoo Expert
The lucrative eCommerce
market is growing at a rapid pace. Users prefer to buy in the comfort of their
place; this has multiplied their numbers and stimulated businesses to invest in
this industry. But how? This question is quintessential for attaining an edge
in the eCommerce market.
Luckily, various platforms make it possible to create an online store, one of which is PrestaShop. This is not as famous as Shopify or WooCommerce, nor does it provide extensive powers like Magento. But, this platform is a mix of all of them, which makes it suitable for small to enterprise-based businesses.
However, this platform
can be considered complex when it comes to making an online presence that truly
relates to your brand’s voice. Here, opting for PrestaShop web development services is good.
The experts can assist you in developing a feature-rich and fully functional
online store.
PrestaShop is one of
the platforms that provide a range of features that can assist a business,
whether small or large, to formulate an effective web presence. It was launched
in 2007, and since then, it has gained significant traction. This CMS platform
is written in PHP and provides various benefits to a business using it for its
online store operations. With features like inventory management and order
processing, this platform plays a crucial role in the success of an online
store. Moreover, it comes with various built-in languages, an easy-to-use
dashboard, and other outstanding features that are helpful in establishing a
sustainable web presence.
The decision to pick or
leave a CMS depends on various factors, like scalability, cost-effectiveness,
features, and more. PrestaShop is one of the platforms that almost ticks all
these checkboxes and helps develop a feature-equipped web store. Its unique
features make PrestaShop a valuable CMS that can become an impetus for
businesses to invest in. However, various reasons will make it crystal clear
why you should opt for this platform for your eCommerce website development:
PrestaShop is an
open-source content management system that not only makes it free to use
without paying license fees but also enables optimum customizability. You can
choose any theme from PrestaShop’s collection of varied themes that somehow
relate to the requirements of your business. You can customize a particular
theme to some extent based on your needs. However, you can also develop a
custom theme if none of the pre-made themes are appropriate. Custom development
requires expertise, and opting for a PrestaShop web development company is a
wise decision. The experts can assist you in building the web store that you
have envisioned.
PrestaShop is known for
its features, and it provides some out-of-the-box features that can help build
a strong web presence. Product management, order management, customer
management, and more are some of its features. It is crucial to integrate the
right combination of features in your online store to improve its
effectiveness. This requires an in-depth analysis of your project needs and the
features to include in your online store.
Scalability is crucial
to consider while developing a website, especially an eCommerce site. Because
of the presence of various and most trusted eCommerce websites, the approximate
time users wait for a solution to load has reduced, enabling them to scroll to
another site and buy products. To avoid this, choosing an online commerce site
development platform plays a pivotal role, and if you have picked PrestaShop,
you are in luck. This is primarily because of its modular architecture that
enables a business to start small and scale the store as your business grows.
You should also focus on including the required and right plugins to improve
the scalability and performance of your site.
PrestaShop
allows a business to include reporting and analytics tools to gain insights
into user behavior. Once the feature is successfully integrated, you can track
not only user insights but also performance metrics. Also, you can have a
better idea about various things like:
●
Why are the majority of users leaving your
site?
●
What is causing them trouble?
●
Which product is highly searchable?
●
Is your cart working correctly?
This
will assist you in improving the errors and providing what a user requires.
Users who live in
different portions of the world where English is not considered the primary
language can face difficulty understanding the context of words written in
English. As a result, they will leave the store if they cannot find their
regional language. However, with PrestaShop, this complexity has been resolved.
The platform comes with built-in support for 60 plus international languages,
making it suitable for users of different regions to understand the product and
make purchases. Moreover, PrestaShop also supports multiple currencies, making
it suitable for users to access and buy in their preferred currency type.
Security is the primary
concern a business must give proper attention to. Maintaining a secure web
presence is crucial to safeguard users' critical information and allow them to
revisit your site. PrestaShop is highly secure and provides various built-in
security features. However, it can be prone to hacking and other malware
attacks, so performing timely optimization or security audits becomes vital.
You can do this on your own or work with an expert company to provide you with
a highly secure PrestaShop-based online store.
PrestaShop is one of the most potential eCommerce website development platforms. It provides various out-of-the-box features that enable a business to maintain a powerful online presence. This platform's customizability enables need-based web store development. You can also integrate the right payment gateways in your store, improving sales and user experience. However, the process of website development on this platform is highly complex. It is wise to hire PrestaShop developers for your project. The experts will assist you in creating an online store that resonates with the requirements of your project. The most valuable decision here is to hire the right team and consider valuable factors that can help you. The right team can assist you in completing the development as envisioned.
